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Election campaign is ready

Election campaign is ready

Three million copies of presidential candidate's photograph have been published for the upcoming election campaign.
It is now noticed that no permission was sought from the photographer to use this photograph in the campaign.
As per prevalent copyright act, this means $ 3 million payout to the photographer at a rate of $1 per print copy.
That is a huge expense and also not budgeted for. The alternative to reprint is also not viable because of time constraints.
If you are the campaign manager, how would you negotiate with the photographer? Your time starts now, decide your strategy.
Photo Adaptation https://pixabay.com/images/search/user:tumisu/
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Negotiation is an important life skill

We negotiate most of our waking hours. We negotiate with our team members, colleagues, bosses and vendors at work, with our kids, spouse and parents at home. We negotiate during buying or selling of an asset e.g. house, car and also conflict resolution and during salary negotiations. Negotiation is an important life skill and it contributes to our success.

If we do not negotiate well or don’t negotiate at all then there is a big chance that we are going to leave money on the table, which could have been ours. We often don’t negotiate because we feel it is inappropriate or feel uncomfortable and fear it.

“You don't get what you deserve. You get what you negotiate.” Chester Karrass